Friday, September 2, 2011

Beyond the Box Launches Flagship Store in Resorts World

It was a night of good fun, great music and exciting prizes when Beyond The Box, the new Apple Premium Reseller Store, opened its flagship store at Resorts World Manila in Pasay City last August 26.

The launch event was hosted by TV personality Janeena Chan and Philmug chairman Elbert Cuenca.

To make things more entertaining for the night, a live band serenaded the crowd in between speeches, contest announcements and raffle draws.

Living up to its name, Beyond The Box set up the stage with boxes piled up on both sides that looked simple but striking. Perhaps signifying how small and simple stuff can be transformed into extraordinary things.

View from the top: Social Butterfly Tessa Prieto-Valdez on stage announcing the raffle winner as guests look on and hope for their names to be called out

Models and celebrities like Tessa Prieto Valdez, Kelly Misa, Ornussa Cadness, Sanya Smith and Victor Aliwalas also joined in the fun and helped out in announcing the winners of the raffle. Over a hundred prizes that included headphones, hard drives, thumb drives and a lot more were raffled off. Lots of guests went home with Beyond The Box gift packs and smiles on their faces.

After the launch party, we went to the newly-opened Beyond The Box on the 3rd level to check out the store. As with other Apple Reseller stores, the Beyond The Box store design had was minimalist and simply elegant, but definitely carries a wide variety of products that we could enjoy.

Mac enthusiasts, rejoice! The gadget heaven offers a complete range of Apple’s innovative products such as MacBook Pro, iMac, MacBook Air, Mac Mini, Mac Pro, iPad, iPod, iPhone and a whole bunch of tech accessories.

The store was jam-packed since most of the items were 10%-20% off. All sorts of Apple gadgets were on display for testing and customers could try it all out to their hearts’ content.

Geek is the new cool: Geefk-ify yourself with these cool headphones with designs from popular movies and comic books

If you already have your widget and are just looking for accessories, Beyond The Box also carries items such as quirky and stylish Hed Kandi earphones, ever-reliable Crumpler bags, very useful Western Digital hard drives, and a lot more. 

Girls, rule!: Hello Kitty and My Melody earphones for the girly girl shoppers who have a knack for everything pink

Tech newbies also enjoyed the store’s gadget offerings since tech experts were present to help them and other visitors learn about the latest products from Apple.

Beyond The Box, being an Apple Premium Reseller, also offers regular in-store demonstrations and training to help customers get the most out of their purchases.

Check out more of their cool and fun devices on site! Visit Beyond The Box at the 3rd level, Shop 6 of Resorts World Manila in Pasay City, just beside Maxims Hotel and Marriott Hotel. Also, do 'like' their Facebook page or follow them on Twitter (@beyondtheboxRP) for future events, updates, and promos.

Editor's Note: This article was written by Sabrina Dar Santos, a special writer and contributor of Glich's Life. Revisions were done by yours truly prior to posting. You can follow her on Twitter (@mimsicle) - Glenn / Glich


Sossy ka ha meron ka pang writer! :p

She's my friend. A former PR who now works in TV5. She misses writing and she writes well, so go! :) Sabrina also wrote the other article about Bridges Salon (

The store has a variety of premium items to choose from.

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