Friday, June 18, 2010

PLDT SME Nation Launches Bossing Ako Campaign

Count on me, partner. That is what the PLDT SME Nation wants to tell the small-to-medium entrepreneurs (SME) here in the Philippines, as they launch the "Bossing Ako" campaign with that tagline. The campaign basically aims to push and encourage more Filipinos to strive for success, meet their business' challenges, and eventually become their own boss by becoming entrepreneurs.

PLDT SME Nation saw the importance of SMEs in the country, because they form the backbone of the Philippine economy. Through them and by them open doors of opportunities to create wealth, employment, and livelihood.

The launch was held last June 10, 2010 at NBC Tent attended by twelve Pinoy bossings, which were carefully selected to inspire growing businesses and owners through their humble beginnings and success stories.

Photo (L-R): Benjamin Liuson of The Generics Pharmacy, Gardy Cruz of Pansit Malabon Express, Ronald Pineda of Folded & Hung, THE ULTIMATE BOSSING Manny V. Pangilinan of PLDT/Smart Communications/Burger King/ABC-TV5/etc, Les Reyes of Reyes HairCutters, Jay Aldeguer of Island Souvenirs, and Joey Concepcion of Joey Pepperoni and founding trustee of Go Negosyo.

Photo (clockwise): Raphael and Jenni Soon of North Park, Darius and Carlo Hizon of Pampanga's Best, Mother Lily and Roselle Monteverde of Regal Films, Louie and Dulzzi Gutierrez of Silverworks, and Vicki Belo and Cristalle Henares of Belo Medical Group and Belo Essentials.

The whole night was a non-stop party for many. There were tons of food available, great music playing in the background, lots of prizes that were raffled like Blackberry, Nokia N97, Macbook, iMac, HP netbook, etc., and great hosts -- socialite Tim Yap, stylist-international model Bianca Valerio, and singer-comedian Arnel Ignacio -- who kept all of us company throughout the night. The best part is? Two renowned artists who performed the theme song "Para sa mga Bossing" showed up live during the event. They were OPM rock music icon Rico Blanco and Journey vocalist Arnel Pineda.

Here are some videos I took during that night's launch.

Opening dance number that was indeed a heart-thumping performance.

Rico Blanco's first song that brought joy to many.

Arnel Pineda sings Journey's popular song entitled "Faithfully"

After completing the PLDT SME Nation "Bossing Ako" launch, preparations for the grand celebration of the "MVP Bossing Ako Awards Night," named in honor of PLDT's Chair Manny V. Pangilinan are on the works and set to be held in October in partnership with Go Negosyo.

For more information on what PLDT SME Nation can offer your business, you may call 101-888 or visit


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