Monday, December 14, 2009

Companies Bid Goodbye to Tiger Woods

The no. 1 golfer Tiger Woods hullabaloo started a couple of weeks back, when he was reported to have had a car accident. With the recent scandal that revealed he had about 10 mistresses and committed "infidelity" in his marriage to Elin Nordegren, company after company are now analyzing and determining if they will still continue their ties with him.

Accenture recently released its decision of cutting their relationship with the golfer, as they have determined that he is no longer the right representative for its advertising. This decision was released a day after Proctor & Gamble's Gillette divulged its statement that they will limit the exposure of Woods in its marketing campaigns.

On a positive note, Woods' endorsements for Nike, PepsiCo's Gatorade and Electronic Arts recently announced that they will continue to support their commercial image model.


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