Hey! The Adidas NEO label announces POP/R&B superstar Justin Bieber as its new style icon. As an ambassador, Bieber will lead NEO label's stylish and fresh teen looks through a two-year partnership until the end of 2014.
Apart from making appearances in major markets and social media throughout 2013, Justin will front NEO’s seasonal campaigns under its “Live Your Style” positioning, with Spring/Summer 2013 to debut in February. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.
“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too,” Justin Bieber said.
To watch the video message of Justin announcing the news, go to Facebook.com/adidasneolabel. To stay up to date on all things NEO, including the label’s fresh new looks and Justin Bieber’s seasonal favorites beginning 2013, visit www.adidas.com/NEO.
The adidas NEO Label is available in selected SM Department Stores, Robinsons Department Stores, Toby’s, Planet Sports and other sports stores nationwide.