Monday, May 21, 2012

What Happened at the Nokia Lumianation Party?

Nokia Philippines threw in a grand party celebration last May 17 at the Amphitheater, Fort called "Lumianation" (Club Experience in a New Light). It was Nokia's way to market their beautifully designed Windows phones - Lumia 610, Lumia 710, the Lumia 800, and Lumia 900.

The rains didn't stop the people from partying all night. Music, lights, cocktails, and alcoholic beverages kept the people dancing and grooving all night. Booths of Nokia, Globe, and Smart were situated at the back for some phone demos, inquiries, and purchases.

Nokia's Lumianation party was hosted by VJ Kat Alano, standing in front of a huge, multi-stepper cubed stage lighted by LED screens. 

After a brief event introduction, Kat called on Nokia Philippines General Manager Dharmesh Goshalia to say a few words about the Nokia Lumianation event and of course the Nokia Lumia smartphones.

It was followed by the introduction of Nokia Philippines' Corporate Communications Manager Nikka Abes,  from whom the go signal to start the raffle came from. Nokia gave away a couple of Lumia 610, some Lumia 710, one Lumia 800, and another one Lumia 900.

Hiphop dancers jumped up and down the cubed stage as they dance to the club beats. They ended their jamming by gathering in one spot and pointing their arms towards the building on the right. That act led the people's attention to watch the surprise video shown to the audience. Watch it:

Correct me if I'm wrong, but I think this is the first time it was done by Nokia here in the Philippines. The video mapping technique has been seen in other countries, but watching it live was surreal for me. I'm happy that Nokia Philippines thought of doing it here.

The first part of the video showed the "primitive" Nokia phones before the Nokia Lumia's came to life. Nice one!

Guest performer Jumpsmokers immediately went on to the stage to sing, rap, and entertain the audience. They came all the way from Chicago to celebrate with the people at the Lumianation party.

Nokia Lumia Smartphones

From L-R: Nokia Lumia 710, Nokia Lumia 610, Nokia Lumia 900, Nokia Lumia 800

Nokia Lumia 610 - This is an affordable Windows phone for the younger audience. It provides instant access to social networks and brings all mobile, email, Facebook, Twitter, and LinkedIn contacts into one place. The Lumia 610 features the Nokia Maps and Nokia Drive, alongside thousands of apps available for download via the Windows Phone Marketplace. This smartphone model is available in colors of white, cyan, magenta and black, and sells at the price of Php10,980.

Nokia Lumia 710 - Enjoy a colorful mobile experience with this trendy smartphone that features swappable covers and changeable homescreen colors. It has a "What's New" feature that gives updates in live integrated social feeds including Facebook, LinkedIn, twitter, and Windows Live. The Nokia Lumia 710 is exclusively available with Smart postpaid data plan 1,000.

Nokia Lumia 800 - Featuring an award-winning design, the Lumia 800 has a 3.7-inch AMOLED screen with sleek body that is great for everyday use. It has an instant-share camera experience based on leading Carl Zeiss optics. The smartphone's features include one-touch social network access; integrated communication threads that include Facebook, LinkedIn, Twitter and Windows Live; 16GB internal user memory and 5GB of free SkyDrive storage. The Lumia 800 is sold at the price of Php23,500 in select Nokia retail stores. It is also available through Globe, free at Unli Surf Plan 1799.

Nokia Lumia 900 - The highest end of the Lumia series is the Lumia 900, which will be available in June 2012 at the price of Php27,990. It will an amazing experience of high performance, quick connections, real-time updates to social networks, and all day battery life. This smartphone lets you to balance work and play anytime and anywhere by being productive with the help of Microsoft Office programs and SkyDrive storage.

Fly all over the country for free with Nokia Lumia

Nokia and Microsoft have partnered with Philippine Airlines for an amazing promo! You can explore the country without having to worry about spending so much on airfare. Your ticket to this amazing experience? A Nokia Lumia smartphone.

Here's how you can get a chance to win:
  1. Purchase a Nokia Lumia smartphone from May 18 to June 15, 2012 at any participating select Nokia, Globe, Smart Stores and retails outlets nationwide.
  2. Once you have your Lumia, retrieve the IMEI number by typing #*06# on the homescreen. Then, text I CAN LUMIA <Full Name>/<Address>/<IMEI> and send to 2960 for Globe and Smart subscribers.
  3. Raffle draw will be conducted on June 17, 2012, where 100 lucky Nokia Lumia users will win unlimited roundtrip PAL flights. Winners will be able to travel to top local destinations such as Legaspi, Kalibo, Cebu, Tagbilaran, Davao and Puerto Princesa for one month from July 1, 2012 to July 1, 2013. 
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